It’s no secret that Y2K currently rules the trend cycle, but another aesthetic has been flying under the radar for some time now: cowboy-core. Western-inspired clothing was once reserved solely for Halloween costumes and Kacey Musgraves concerts, but now the trend is weaving itself into everyday wear. We started to see it take shape with the recent cowboy boot craze, and now, cowboy hats have made their way to the scene. Trend-setting celebrities like Kendall Jenner and Hailey Bieber have both recently been spotted wearing the accessory in a non-ironic way.
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